It is noteworthy that all the varieties of women images in contemporary mass culture – a female,’ indigo’, fury – are young. In these fragmentary and one-dimensional stereotyped images of women there is not such a stage of old age, and this not an accident. The value of youth, a body, preferably, but not a spirit is almost absolute in mass culture. The youth here is not only a physical concept, but the condition of career, aesthetic preferences, ethical priority. Bodybuilding, aerobics, sports, tourism, service industry in physical rehabilitation, scope of medical services and pharmaceuticals for changing appearance, sex, etc. - all this is a specific area of common industry of services, standardizing ones’ appearance in accordance with the current vogue for the image, gender demand, etc. Secondly, the institution of elders as carriers of knowledge and skills necessary for future life of next generations doesn’t work in mass culture.
Media demands of young female images have reached such extremes that as the article “Media and Girls” on Media Awareness Network claims “Over the past decade, the fashion industry has begun to use younger and younger models, and now commonly presents 12- and 13-year-old girls as if they were women. Camera angles (where the model is often looking up, presumably at a taller man), averted eyes, wounded facial expressions, and vulnerable poses mimic the visual images common in pornographic media.” (Media and Girls)
"Media and Girls." Media Awareness Network | Réseau éducation Médias. Media Awareness Network. Web. 15 May 2010.
Very nice post :) I agree with all above mentioned and it is actually very discriminating to older women that they are portrayed so poorly in the media. It also affects an individual's image about herself. All we think about ourselves actually comes directly from the media - they set the rules.
ReplyDeleteAnyway, nice choice of topic :)
I agree with all that is mentionned above. The truth is that we are surrounded by the images of this one kind of a woman just everywhere. They all look young, beautiful and perfect, which only has a negative impact on the "real" women who try to look the same but may never achieve this.
ReplyDeleteThe stereotyped images of women in the media directly affect us how we think about ourselves (women) in the real society – I absolutely agree about it. The media more and more focus on young women with ideal beauty, but old women are portrayed very negatively. However, there is no eternity. Are there any chances that the standards of women’s beauty can be changed – long time ago, fatty women are welcomed because of fecundity?
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ReplyDeleteIn fact, the girls in the media, I think, to look at them and please the eye. At ugly girls nobody will watch, so we all see the media about the same beauties. It turns out that the pretty girls only in magazines. Therefore, to the other girls wanted to beauty, they should look on such girls, both in the media. No reason to display the pages of publications decrepit wrinkled girls who did not themselves of predstavlyayut.sii. Therefore, to the other girls wanted to beauty, they should look on such girls, both in the media. No reason to show on the pages of publications wrinkled decrepit girls who do not represent from itself.
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