After reading the article we can say that if little girls and boys are small adults, the adults in popular culture diligently infantilize.
Nowadays, together with the woman’s image we don’t see not only her oldness but the image of a child too. At first glance, this situation is paradoxical because in the mass culture there is an entire industry of childhood subculture: children literature and art, industrially produced toys and games, kids' clubs and camps, a paramilitary organization, technologies of collective training, etc. However, this subculture has primarily target of explicit or disguised universal child-rearing. Childhood industries are introduced into their consciousness standardized rules and patterns of personal culture, ideologically oriented conceptions of the world, laying the foundations of basic values, officially portrayed in popular culture. Nevertheless, a content of subcultures of childhood in its aesthetic, psycho-emotional, ethical and artistic-figurative performance is not quite for children in its essence. We can think of how many scenes of violence, vulgarity, aesthetic or artistic failure occurs in productions of infant industries, which are incompatible with the psyche or the life experiences of the child.